Competitor Analysis ranks companies within the same industry by relative competitive position. A 15% gross margin is elite in grocery but weak in software — so absolute thresholds fail across industries. Peer-relative scoring normalizes across five dimensions so the verdict is always meaningful within the comparison set.
Updated—
Built-in skill
Driven
Built-in skill
Every dimension is scored via percentile rank within the peer set. A 15% gross margin is weak in software but dominant in grocery — absolute thresholds fail across industries. Scoring inside the peer set means the verdict is always meaningful within the comparison and never triggers false positives from sector differences.
Revenue CAGR across available years. The heaviest weight because share gains compound — a company outgrowing peers today is rewriting the industry's future, not just outperforming this quarter. Growth trajectory dominates the composite.
Average gross margin. Reflects pricing power, product differentiation, and cost structure — the most durable moat indicator across cycles. Persistent high gross margin is how structural advantage shows up in the income statement.
Average net margin. Captures operating discipline and capital-structure effects that gross margin alone misses — how much of each revenue dollar actually reaches shareholders after operating costs, interest, and taxes.
Gross margin change in percentage points from first to last year. Direction matters as much as level: a peer with expanding margins is strengthening its competitive position; a peer with contracting margins is losing ground, even if the absolute level still looks good.
Average R&D as % of revenue. Proxy for investment in future competitive position — weighted lightly because not every industry competes